ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Membership > ADIA Code of Practice > Background - Code news > Updates


ADIA Code of Practice — News and Updates

The Australian Dental Industry Association (ADIA) administered the ADIA Code of Practice in accordance with an Australian Government requirement that the dental industry works with the dental profession to ensure that decisions made on patient diagnosis and treatment options are based on sound clinical evidence, not driven by incentives or other influences. The following information provides updates on matters associated with the publication, review of the ADIA Code of Practice and determinations made under the same.

Date Issued — Code News Item —

1 December 2017

ADIA Members Invited To Participate In Code Administration
ADIA member business have the opportunity to strengthen the reputation of the dental industry as an ethical supplier of products by becoming involved in the committee that reviews the ADIA Code of Practice and reviews complaints made under the code. [Read More]

29 November 2017

Industry Gears Up For New Code Of Practice
The dental industry is preparing for a new edition of the ADIA Code Of Practice that seeks to ensure the dental industry's promotional activities do not inappropriately influence a healthcare professional's decision on patient treatment planning. [Read More]

7 November 2017

$10,000 Fine For Code Of Practice Breach
SDI Limited has received a $10,000 fine for a determination that one of its promotions had influenced a healthcare professional to do other than select therapeutic products based upon genuine consumer health needs and clinical evidence. [Read More]

25 October 2017

Gifts To Dental Professionals To Be A Thing Of The Past
In order to ensure that a dental professional’s decisions on patient diagnostic and treatment options are not driven by incentives or other influences, gifts to healthcare professionals are prohibited under a new industry framework. [Read More]

31 May 2017

ADIA Code Revised And To Be Considered By Members
ADIA Member businesses are being asked to approve a new edition of the ADIA Code of Practice that seeks to preserve the independence of decision-making by healthcare professionals, ensuring that that this is not compromised by inappropriate product promotion. [Read More]

21 April 2017

Complaint Determination Confirms No Gift Cards
New determinations of ADIA Code of Practice complaints have confirmed it's not possible to provide healthcare professionals with gift cards. [Read More]

12 December 2016

ADIA Code of Practice Determinations

Two recent determinations by the ADIA-CCC Code Complaints Committee have reinforced a fundamental principle underpinning the ADIA Code of Practice, prohibiting promotional activities by suppliers offering a single brand of product. [Read More]

7 December 2016

ADIA Code Preserves Healthcare Professional Independence
To assist the dental industry understand its obligations under the ADIA Code of Practice, further guidance is offered on the framework associated with the provision of gifts by industry to healthcare professionals. [Read More]

It is important to note that the framework for the advertising and promotion of therapeutic products is evolving. The advice and guidance provided by the ADIA-CAC Code Administration Committee is important in shaping the direction of the ADIA Code of Practice; however, it does not approve the document nor does the ADIA Board. Ultimate responsibility for approving the ADIA Code of Practice rests with the membership which will, from time to time, be asked to approve a new version of the document at a general meeting convened in accordance with the ADIA Constitution within the context of the Corporations Act 2010 (Cth).

Disclaimer ―

The information offered here is guidance only and to fully assess the obligations that the dental industry has under the ADIA Code of Practice please refer to the full document, noting that the document is subject to ongoing interpretation by the ADIA-CCC Code Complaints Committee and review by the ADIA-CAC Code Administration Committee.

Further Information —

To keep up to date with how the ADIA Code of Practice is working to strengthen the trust that exists between the dental industry, dental professionals, and consumers, subscribe to the Twitter feed @AusDental or follow us on Facebook at Alternatively, you can contact the Association via email at or by telephone on 1300 943 094.

This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

A.. A D I A . .S T R A T G E G I C . .A L L I A N C E S


Dental Industry News